Mobile Banking Adoption in Organization: Review of Empirical Literature
نویسندگان
چکیده
منابع مشابه
Mobile banking adoption: A literature review
Electronic commerce (e-commerce) continues to have a profound impact on the global business environment, but technologies and applications also have begun to focus more on mobile computing, the wireless Web, and mobile commerce. Against this backdrop, mobile banking (m-banking) has emerged as an important distribution channel, with considerable research devoted to its adoption. However, this re...
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Mobile phone has become an integral part of our lives. The penetration rate of mobile phones in the developing countries has increased abruptly and this is a good sign for the banking sector. Mobile banking is the most recently launched innovative feat in the banking sector. The unique ability of mobile banking to perform banking transactions irrespective of place and time has given a competiti...
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Services offered through the mobile channel are increasing rapidly. However, limited understanding exists on the variation in adoption of these services. This study provides insights on this area by examining factors that influence the adoption of mobile banking services. Based on UTAUT, innovation diffusion, and ubiquitous computing framework, we identity accessibility, alertness, personalizat...
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دوره مشترک کارشناسی ارشد بازاریابی و تجارت الکترونیک دانشگاه تربیت مدرس_ دانشگاه تکنولوژی lule? چکیده پایان نامه عوامل موثر بر پذیرش اینترنت بانک توسط مشتریان پیشرفت فناوری اطلاعات و ارتباطات و به طور خاص رشد اینترنت جهت تراکنش های معاملات بازرگانی، تاثیر بسیار عمیقی در صنعت بانکداری داشته است.این در حالی ست که نفوذ بانکداری اینترنتی در کشورهای در حال توسعه بسیار کندتر از نفوذ آن ...
15 صفحه اولImpact of Trust on Internet Banking Adoption: A Literature Review
Banks spend a great amount of money on providing the Internet banking service to customers. Hence, the lack of adoption of Internet banking can bring negative consequences for the banks. As a result, banks continuously try to adapt their business strategies to increase customer satisfaction. This paper provides an overview of the extant research into the relationships between trust and Internet...
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ژورنال
عنوان ژورنال: International Journal of Innovative Science and Research Technology
سال: 2020
ISSN: 2456-2165
DOI: 10.38124/ijisrt20sep288